As the Product Manager for our Marketing Mix Modelling (MMM) product, I ensure development aligns with our product strategy and long-term vision. I shape the roadmap, collaborate with cross-functional teams, and act as a product expert in sales conversations to capture client needs and define the right scope. I also support project deliveries with strategic advisory and work continuously to streamline our processes for greater efficiency and impact. I started my career as a Junior Analyst and Project Manager, and over time moved into roles with increasing focus on strategy and client collaboration, from Project Manager to Account Manager, and later into Marketing Mix Modeling. After leading both projects and commercial work within MMM, I now work as a Product Manager,