Nepa is developing a lead generation process. To run this marketing automation investment, you need to be a highly motivated expert with hands on experience in inbound marketing, lead generation and nurturing. Stationed in Stockholm, you will collaborate with our Sales and Communication team. Do you want to be part of our fantastic journey?
Your role as our Lead Generation expert
Your main responsibility is to create an efficient content strategy
mapped to our buyer’s journey that is matched with appropriate
calls-to-action and continuously create and modify content for the
inbound marketing. In your role as our Lead Generation expert you will
build and manage our social media profile and precence as well as
tracking digital footprints of our leads across touch points and
marketing channels. You will manage SEO and evangelize the strategy to content producers within Nepa. We expect you to create and
distribute relevant and impactful content to attract and engage target
audiences – breaking through the noise, driving customer action.
Your profile as our Lead Generation expert
You are a marketer with the ability to identify and develop new business
prospects from multiple sources. You have a solid grasp of inbound
marketing as a lead generation tool. You have hands on experience in inbound marketing planning and execution – you
know what makes marketing generate traffic and how to manage and qualify
leads and buyer interest. You have in-depth knowledge of WordPress and understanding of Marketing Automation platforms (e.g. Hubspot, Pardot, Marketo).
A few more things
- You are fluent in English, both in writing and speech.
- Salesforce experience is valuable (reports, analytics, API integrations).
- You share our core values; Passion, Innovation and Cooperation.
- You take pride in delivering high levels of service, we are known for that.